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November 4, 2020

Using a Blog As a Niche Home Base

After you choose a niche to target, it's good to develop a home base – somewhere that you can talk to your audience about niche topics, promote products as an affiliate and to launch your own info products from.

A blog is the perfect place to showcase your insight, capture names and email addresses to build a list of loyal followers, and monetize your daily efforts without fear of getting shut down.

Virtual Real Estate You Can Call Your Own

If you're only using social media platforms alone, then you’re not in control of your business. It’s important to have your own virtual real estate that you are in complete control of, whenever you use free platforms, it gives someone else the power – on a whim – to eliminate your entire business without any input from you.

You might build an account of 1,000 popular niche YouTube videos and wake up one morning to a deleted account. Or have a business account pixel data on Facebook, Twitter or Instagram and find they don't exist because someone decided you've done something to warrant a closure.

There’s little, if any recourse for you when these things happen. They're often decided with a permanent ban and no amount of begging and pleading will reverse their decision.

What happens then?

If you didn't own your own domain, your virtual home on the internet, then you have to start from scratch! You have to hope your audience finds you elsewhere. You have to redo all of the previous posts and media and you lose all of the interaction and engagement you had over the previous months and years.

When you own your own domain and house a blog on it, you don't have to worry about your account disappearing (at least not yet anyway!). Your content will be safe on the web day after day for the foreseeable future. And all of the comments and shares you got from it will stay intact because nobody else is capable of shutting it down.

Now it’s perfectly fine to supplement your virtual real estate with those social media accounts, because they’re great for branding and free traffic – but they shouldn’t be your sole business presence online.

You’ll want to buy a domain name and host a WordPress blog on it so that your followers will have a reliable, stable home they can turn to with you and always feel confident it will be there.

Choosing a Domain Name That Makes Sense

Choosing a domain name is something some people struggle with because nothing ever feels good enough – and others do on a whim without giving enough thought to. You need to be somewhere in the middle.

There are a couple of different ways you can approach choosing a domain name. Most people agree that you should get a dot com extension because it’s what most average consumers type in – not .net, .info, or the other ones.

It’s also universal that you should pick the shortest name possible that makes sense. Whenever you make a name longer than it needs to be, it’s not only harder for them to remember, but it gives them more chances to have a typo when entering your URL into their browser.

One way you can tackle your domain is to decide whether you want to brand your name as a major leader in the niche. So this would be similar to how Tony Robbins did it with self help and the other niches he’s involved in.

He owns his name as his primary domain – TonyRobbins.com. This is fine if you plan on branding yourself as a major player within a niche topic. Many people do this in various niches, like DeniseAustin.com, who is known for weight loss and fitness through her popular walking program.

But if you don’t want to take that approach, you can also use keywords to develop a profit-pulling domain name you can build your home on the ‘net with. Start by brainstorming some commons words and phrases in your niche such as:

* Diet
* Weight loss
* Burn fat
* Lose weight
* Shed fat
* Get fit…and so on.

Work with a keyword tool to find variations of things people are searching for, keeping in mind any drilled down slants you may want to target. If we take a niche example like fasting for losing weight, you can always play around with the wording and find something that fits.

This domain was available: FastingDietTips.com – and the word "tips" is always helpful to put at the end of a domain URL because it tells the person they’ll gain valuable insight.

Depending on your business branch, you might even be able to use a different combination of words. For example, if you were only going to promote tangible products like protein items as an affiliate, you could find a specific buyer-driven domain such as:

This domain – BuyProteinOnline.com – is available and it instantly tells the person that this is where they’ll find a lot of information about a variety of protein products.

Try to steer clear from vague or cutesy domains like ProductsToHelp.com (help what?) or BeAPowerhouse.com (powerhouse what – speaker? Bodybuilder?).

Always look for a good coupon whenever you get your domain because you should be able to get it for $0.99 for the first year of its registration. Otherwise you’ll be paying close to $18.

Make sure you get reliable hosting for your account, too. You want something easy for you to use, with a good rate of up time. You don’t want to go with a company who has a lot of drawbacks and poor customer service.

Basic WordPress Elements You’ll Need to Know

Installing WordPress is super easy.

Once you install WordPress, you’ll want to choose a theme design that works well for your plans. And if you're doing any kind of online marketing, I highly recommend using Thrive Themes.

For marketing purposes, it's made my life a lot easier, and I've used or managed quite a few platforms.

Go through and change your settings to the best options that work for you, in terms of things like what URL is displayed, whether or not people have to wait for you to approve their comment, and so on.

Create your legal/site pages like your terms and privacy policies, create a contact page that shows an email address to reach you, and an about page (or section on the home page) that gives them some idea of who you are.

If you are using Thrive Themes contact me and I can help you get set up.

Done-For-You Website Set-Up:

If you want  your site set up for marketing complete with lead-magnet opt-in giveaway, legal pages for your site, and More - contact me today.

Strategizing the SEO Plan for Your Blog

Many bloggers fret a lot about search engine optimization (SEO). They worry about doing things wrong and spend countless hours trying to set things up to dominate the search engines or even game the system.

Be sensible about your optimization and do it for humans, not a robot that crawls your site. It’s easy to balance the two. One thing you want to do is make sure your blog settings allow search engines to index the site and don’t discourage it.

After that, you want to make sure you do a few things that help your site get indexed (found) by search engines and prospective visitors. To do this, you’ll want to start with consistency.

Blog humans and web crawlers both like it when you blog regularly. Whenever you blog infrequently, like once every 3 months when you happen to find time and remember it, it makes humans not see you as a viable niche leader – and it causes search engines to not bother sending their crawlers to your site very often because they also won’t see you as a serious niche contender.

Try to make sure your blog posts include sensible keywords and phrases for your audience, but don’t go overboard and try to stuff too many in there just to appease the search engines.

It may backfire with both the crawlers and humans who find your writing difficult to understand. Instead, write organically as you would when discussing the topic with a friend, and include specifics so it’s clear what you’re talking about.

For example, if you’re writing about a fasting diet, don’t call it skipping meals or anything silly you make up like hangry rage day – just call it a fasting diet plan and make it easy on both human readers and crawlers to know what you mean.

Use the keyword phrases in your titles as well as in the content itself. Many people make the mistake of titling their posts something vague such as, The Day I Felt My Stomach Growl Nonstop – which tells everyone nothing at all.

It needs to be topic specific, such as, 3 Ways You Can Start a Fasting Diet Plan. That is very specific for everyone, and then you can use the same phrases and keywords within the body of the content.

When you pair keyword choices with consistency, you’ll have most of the equation solved for good SEO. But there are couple more elements that can contribute to your success with being found on search engines.

Make sure the content you’re writing is long enough in terms of value. Some people can write many words that others don’t find value in. So it’s not just length, but value as well. Don’t publish daily short paragraphs and assume that’s enough to get noticed, either.

The last organic strategy you want to implement for good SEO is to make your posts shareable. Having social sharing buttons helps your posts get links back to your site where other interested parties can find them.

Setting a Reliable Publishing Schedule for Your Readers

When you take on the role of a niche leader, it’s your job to disseminate information to your followers. They’ll be waiting for each drop of data that you release to them, so it needs to be consistent and reliable – as well as fresh.

You want to choose a schedule that’s doable for you. Some bloggers can only manage 1 post per week, if they’re working another job for instance, while others post several times per day.

Ideally, your blog will publish at least 3 times per week if possible. This keeps people tuned in regularly and makes it appear as if you’re a fulltime leader, not a part time hobbyist.

You can determine your topics months out if you want to, or fly by the seat of your pants and pick a topic in the spur of the moment. Make sure you cover everything under the main umbrella of your niche topic.

For instance, if your site is broad and called BestDietPlans.com, then you’ll want to make sure you equally cover a variety of plans, such as low calorie, low carb, keto, vegetarian, and so on.

If your site is AllAboutFitnessPlans.com then cover a wide variety of fitness, such as CrossFit, Bodyweight Training, Aerobics, etc. Don’t do 15 blog posts in a row on CrossFit training because it’s your favorite and maybe address the others once in comparison.

If you see yourself doing that, it might be best to narrow your domain down and focus on the one topic you enjoy covering more prominently so that others don’t feel like your site is light on information.

Creating a home on the internet for your niche is something that you work on more initially, and once everything’s set up, you manage the day to day operations of publishing and build a loyal fan base who will support your business.

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Jon Brickley


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